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The Responsible Company: What We've Learned From Patagonia's First 40 Years, by Yvon Chouinard Vincent Stanley
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Review
“If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren’t here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.”--Brad Wieners, Executive Editor, Bloomberg BusinessWeek
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From the Back Cover
Over the past 40 years, Patagonia has consistently done the outrageous and unusual -- switched to exclusive use of organic cotton clothes, introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the Footprint Chronicles, to clue customers in to the social and environmental impact of Patagonia's products. The company's Common Threads Initiative redefines the relationship between company and customer, to help reduce consumption, wrest the full life out of every product made, and recycle or repurpose what can no longer be used. About PatagoniaPatagonia, Inc. is a Ventura, California-based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
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Product details
Paperback: 160 pages
Publisher: Patagonia Books; 1st edition (May 25, 2012)
Language: English
ISBN-10: 0980122783
ISBN-13: 978-0980122787
Product Dimensions:
6 x 0.7 x 8.2 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
60 customer reviews
Amazon Best Sellers Rank:
#52,254 in Books (See Top 100 in Books)
The Responsible Company is surprisingly hard to put down and the antidote to all the discouraging news about corporate America. Simple in concept, it describes clearly and succinctly why we need to revamp our collective business practice before the planet's resources run out, then provides practical checklists for how to go about it. The authors draw on their own experiences at Patagonia, describing some of the moments that "stunned them into consciousness", and also bring news of other companies who have come to the table--DuPont, Nike, and Wal-Mart among them--and some of the surprising and heartening coalitions they've formed. The writing is excellent, the voice that of someone you'd be happy to find yourself seated next to at an interesting dinner party. Despite the credibility of Patagonia--I always think of them as a company that tries to "walk the walk"--the tone is one of humility; there's an inherent conflict between making and selling products that consume resources and create waste and acting responsibly, and Chouinard and Stanley acknowledge it and are candid about how far Patagonia or anyone else is from achieving real sustainability. Still, it's a hopeful book, one I wish everyone would read.
This is a very beautiful book. Its honest, trutfull and compelling.Patagonia is teaching us how to run a business and be profitable while staying truth to our core values and commitment to save the world.Similar to what Atul Gawande did with his The Checklist Manifesto: How to Get Things Right Patagonia gives us actual steps to move onward leading a green change in both, our companies and personal lives.This is how a company should be lead.The book inspires and its an eye opener.Its an absolutely must.
Incredible book - should a text at Business Universities: Patagonia is THE Model for the Future of Business around the WORLD !!
If you've read "let my people go surfing" this is a bit redundant and the first one is more interesting, but this one is a very good to-the-point guide
If you have a business you need this book! It’s honest and raw. We need more socially conscious businesses out there.
Could provide some references. Seemed to be written quite fast because grammar and punctuation was wrong in multiple spots. Otherwise, very meaningful information. I strongly suggest reading!
I really enjoyed this book! It has shaped my mind on how to be environmentally conscious and be more thoughtful into the clothes I chose to represent. Patagonia is a pretty cool company.
Yvon Chouinard, the founder of Patagonia, presents a model for companiesto run their businesses today and into the future.He shows us how Patagonia creates innovative products, does minimal or no harmto the environment, creates meaningful jobs, earns the trust of its workers and thecommunity, and builds a strong bottom line.It is simple, makes sense, and is being adopted by big companies who recognizeits wisdom
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